Along with its green environmental message, “Dr. Seuss’ The Lorax” saw a different kind of green with an estimated $70.7 million debut. Adapted from the 1971 Dr. Seuss classic, the 3-D animated flick had the biggest opening of 2012 so far.
“Project X,” the other widely released new movie, was #2 with $20.1 million. The overall box office was up 27 percent from same weekend last year.
“The Lorax” was the first animated flick to hit theaters this year that wasn’t a re-release like “Beauty and the Beast” in 3-D or the American version of Japan’s “The Secret World of Arrietty,” and its performance far exceeded industry expectations. “The Lorax” enjoyed the third-highest opening for a movie released in March (behind “Alice in Wonderland” and “300″) as well as the sixth-biggest opening for an animated feature. Its opening leapfrogged the $45 million opening of the last Dr. Seuss adaptation to hit theaters, 2008′s “Horton Hears a Who!” and overtook the previous record holder, Jim Carrey’s “How the Grinch Stole Christmas.” “The Lorax” features the voice talents of Zac Efron, Taylor Swift, Ed Helms and Danny DeVito (in the title role). >> Read More
Congrats to Zac and the entire cast and crew of “The Lorax”!