In what is becoming a common occurrence this year, Dr. Seuss’ The Lorax performed even better than expected, grossing an estimated $17.4 million on Friday. That’s the best opening day ever for a Dr. Seuss adaptation, topping 2000′s How the Grinch Stole Christmas ($15.6 million). It’s also a huge victory for distributor Universal and the young production company Illumination Entertainment, the latter of which is now three for three after the box-office success of Despicable Me and Hop.
The Lorax should finish the weekend with around $60 million — the biggest opening since last November’s The Twilight Saga: Breaking Dawn — Part 1. Also worth noting is that in a day and age when most CG-animated films cost at least $100 million (if not considerably more than that), Universal spent only $70 million on The Lorax. Its future looks bright, too, as the PG-rated movie received a solid “A” rating from CinemaScore audiences. According to the market-research firm, the movie skewed female (62 percent) and young (52 percent under the age of 25).
“The Lorax” is now open in US theaters! Tickets can be purchased online at: Fandango | Moviefone | Movietickets.com