The Paperboy

[d. b. wilyumz]

(08-20-2012 09:27 AM)MARGARETL Wrote:  ...Hope The Movie Is Released In NC. =)

it will all depend on how well they handle the limited release during the first week or two. They will probably release in just a few cities. If they support the movie with effective advertising and publicity and get some good box office in the first "selected" cities, then the distributor will have some good numbers to show theaters in additional markets.

Distributor to exhibitor: "Look how well Paperboy is doing in New York. You should dump one of the movies doing poorly in your cineplex and put Paperboy on that screen. You will fill more seats and make more money."

Some "limited releases" of indy movies have expanded from an initial two or three theaters to 900 in a matter of six to eight weeks. It can be done if the distributor is committed to the project and the movie shows box office appeal.