Universal’s “Dr. Seuss’ The Lorax,” absolutely shattered expectations last weekend with the biggest opening of the year thus far with $70.2 million. The animated family film has been a mid-week favorite as well impressively earning around $3 million per day. The first quarter hit tops the chart for the second weekend in a row with $39.1 million and a 10 day total through Sunday of $121.950 million.
The box office continues to go up up up as year-to-date revenues are running 18.28% ahead of last year at this point with every weekend beating the comparable frame a year ago since January 6.