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The animated movie The Lorax, starring Zac Efron as Ted, will be released on DVD and Blu-ray/DVD combo pack on August 7th, 2012. Pre-order it now at Amazon.com or pick it up in stores nationwide in three weeks!
Universal’s “Dr. Seuss’ The Lorax,” absolutely shattered expectations last weekend with the biggest opening of the year thus far with $70.2 million. The animated family film has been a mid-week favorite as well impressively earning around $3 million per day. The first quarter hit tops the chart for the second weekend in a row with $39.1 million and a 10 day total through Sunday of $121.950 million.
The box office continues to go up up up as year-to-date revenues are running 18.28% ahead of last year at this point with every weekend beating the comparable frame a year ago since January 6.
Along with its green environmental message, “Dr. Seuss’ The Lorax” saw a different kind of green with an estimated $70.7 million debut. Adapted from the 1971 Dr. Seuss classic, the 3-D animated flick had the biggest opening of 2012 so far.
“Project X,” the other widely released new movie, was #2 with $20.1 million. The overall box office was up 27 percent from same weekend last year.
“The Lorax” was the first animated flick to hit theaters this year that wasn’t a re-release like “Beauty and the Beast” in 3-D or the American version of Japan’s “The Secret World of Arrietty,” and its performance far exceeded industry expectations. “The Lorax” enjoyed the third-highest opening for a movie released in March (behind “Alice in Wonderland” and “300”) as well as the sixth-biggest opening for an animated feature. Its opening leapfrogged the $45 million opening of the last Dr. Seuss adaptation to hit theaters, 2008’s “Horton Hears a Who!” and overtook the previous record holder, Jim Carrey’s “How the Grinch Stole Christmas.” “The Lorax” features the voice talents of Zac Efron, Taylor Swift, Ed Helms and Danny DeVito (in the title role). >> Read More
Congrats to Zac and the entire cast and crew of “The Lorax”!
In continued support of The Lorax, Zac will be a (first time!) guest on the Conan show tomorrow- Monday, March 5th at 11/10c on TBS. Check your local listings for additional air time(s) and channel information.
In what is becoming a common occurrence this year, Dr. Seuss’ The Lorax performed even better than expected, grossing an estimated $17.4 million on Friday. That’s the best opening day ever for a Dr. Seuss adaptation, topping 2000′s How the Grinch Stole Christmas ($15.6 million). It’s also a huge victory for distributor Universal and the young production company Illumination Entertainment, the latter of which is now three for three after the box-office success of Despicable Me and Hop.
The Lorax should finish the weekend with around $60 million — the biggest opening since last November’s The Twilight Saga: Breaking Dawn — Part 1. Also worth noting is that in a day and age when most CG-animated films cost at least $100 million (if not considerably more than that), Universal spent only $70 million on The Lorax. Its future looks bright, too, as the PG-rated movie received a solid “A” rating from CinemaScore audiences. According to the market-research firm, the movie skewed female (62 percent) and young (52 percent under the age of 25).
NEW YORK – March 02, 2012 – The National Education Association (NEA) today hosted a national reading kickoff event at The New York Public Library where actors Danny DeVito and Zac Efron read Dr. Seuss’ “The Lorax” to 300 New York public school elementary students. The celebration marked Dr. Seuss’ 108th birthday and kicked off NEA’s national Read Across America Day, which will engage an estimated 45 million educators, parents and students nationwide. The 3D-CG feature “Dr. Seuss’ The Lorax” arrives in theaters today. >> Read More